Mashhuda is a senior lecturer at the University of Queensland. Prior to joining UQ, she set up two UK-based technology startups; Pismo Software a research and development consultancy, and Switch That an IoT startup. She has also worked as a lecturer at Leeds and Loughborough Universities, a product manager in the Media Processing Division at ARM in Cambridge and as a postdoctoral research fellow at The University of Manchester. Her research areas have included creating effective shared virtual environments, exploiting human perception to create the illusion of high-quality graphics, tactile interfaces, 3D reconstruction from photographs, material appearance modelling, visualisation, physically based simulation, IoT and cyber security.